Project Hope and Fairness

Project Hope and Fairness

Project Hope and Fairness is a non-profit dedicated to fostering sustainable agricultural practices and equitable trade in global supply chains. Their mission focuses on improving the lives of smallholder farmers, particularly in West Africa, by promoting fair trade and ensuring access to international markets. In 2023, they were working on a campaign to help launch their West African cocoa farmers' products into broader national and international markets, aiming to elevate their visibility while ensuring the sustainability and fairness of the supply chain.

What Do They Need to Accomplish Their Goal?

  • Project Hope and Fairness was seeking funding from Cafe Consiel Cocoa for their initiative to support West African cocoa farmers. Their upcoming proposal presentation aimed to secure financial backing, ensuring the farmers could expand their production and enter international markets. This funding was crucial for driving the success of the campaign, alongside their strategic marketing plan and creative brand representation efforts.

  • Crafting a comprehensive market strategy helped identify target audiences, optimize pricing, and position the farmers' products for maximum impact in both national and international markets.

  • Developing a strong, compelling brand identity for the farmers was critical to resonating with consumers, emphasizing the ethical production and quality of the cocoa products, and fostering a connection between the brand and its target market.Developing a strong, compelling brand identity for the farmers was critical to resonating with consumers, emphasizing the ethical production and quality of the cocoa products, and fostering a connection between the brand and its target market.

This is where I come in…

Market Research and Data Analysis

At Technoserve, I conducted 13 market research investigations through customer interviews, surveys, and case studies. These efforts provided valuable insights into market trends, consumer behavior, and regional preferences, all of which were essential in shaping the strategic plan for launching the cocoa products into international and national markets.

Identifying Target Audiences and Market Segmentation:

I applied inferential and descriptive statistical analysis to over 20 data sets to identify key target markets for the cocoa products. This data-driven approach ensured the marketing plan was tailored to appeal to the right consumers across different regions, positioning the products for success in the market.

Product and Business Strategy Recommendations

I delivered a comprehensive report outlining systemized improvements in processing efficiency and product quality. These insights helped align the product offerings with market demands and provided the client with a clear roadmap for enhancing product quality and market appeal ahead of the launch.

Market Insights and PPT Proposal Development for Cafe Consiel Cocoa

I delivered a comprehensive report with strategic recommendations for improving product quality and processing efficiency. These insights aligned the product offerings with market demands and were essential in creating a PowerPoint proposal. I designed the presentation to secure funding for Cafe Conseil Cocoa’s international expansion, using data-driven analysis to support the narrative and funding request.

Hello, World!

Take a look at the final product of my research, analysis and creative brand strategizing. This was my final presentation during the project which was further presented to Cafe Conseil Cocoa to successfully acquire the necessary funding,taking Project Hope and Fairness to the next steps of their mission.