Prosper Cashew

Prosper Cashew

Prosper Cashew is a project dedicated to improving the livelihoods of cashew farmers in Côte d'Ivoire, one of the world’s largest cashew producers. By providing smallholder farmers with access to better technology, training, and market opportunities, Prosper Cashew is helping to boost their income and empower local communities. This year, their mission focuses on expanding into the U.S. market, aiming to introduce their premium Ivorian cashew products to a broader audience. My work with Prosper Cashew involved contributing to their strategy and marketing efforts as they prepare for this exciting international expansion.

What Do They Need to Accomplish Their Goal?

  • Prosper Cashew sought to develop compelling ad content that accurately represented their brand’s identity. These ads needed to emphasize the quality, sustainability, and ethical sourcing of their cashews to appeal to U.S. consumers, aligning with the growing demand for sustainable and socially responsible products.

  • Effective collaboration between various teams—including the Technoserve client team, marketing, creative, and UI/UX teams—was vital. This coordination ensured that all aspects of the campaign and product launch were aligned and moving in the same direction to achieve a cohesive market entry strategy.

  • The goal was to create a website that not only represented Prosper Cashew’s brand values but also catered specifically to the preferences of the U.S. market. The website needed to be both visually appealing and user-friendly, conveying the brand’s story in a way that resonates with new customers while highlighting the product’s ethical production and health benefits.

This is where I come in…

Targeted Advertising Strategy

I helped develop targeted advertisements that resonated with U.S. consumers by focusing on the sustainable sourcing and ethical production of Prosper Cashew’s products. By analyzing market trends and customer preferences, I contributed to creating advertising content that positioned the brand as environmentally responsible, appealing to the growing demand for ethical consumerism.

Collaborative Campaign Development

I played a vital role in bridging communication gaps between cross-functional teams, ensuring alignment between Technoserve’s client team, marketing, creative, and UI/UX departments. My coordination of weekly meetings and check-ins helped keep the project on track and facilitated the timely execution of tasks, ensuring that all teams were working toward a unified vision for the brand's launch.

User-Centered Website Design

I contributed to designing an intuitive, accessible website for Prosper Cashew, which was both visually appealing and user-friendly. I focused on ensuring that the site met the specific needs of the U.S. market by implementing user feedback and leveraging accessibility tools to enhance the overall user experience.

Data-Driven Insights for Market Entry

Leveraging market research, I provided valuable insights that helped shape the brand’s approach to product positioning and market segmentation. My analysis of consumer behavior and industry trends guided the development of content and strategies that maximized the brand's appeal to U.S. consumers, contributing to an effective market entry plan.